Online Advertising

Canadian shopping boom set to carry on as ecommerce sees record sales 13 Nov

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  • Canada is turning to online sales for groceries and the rapid growth is expected to carry on past the pandemic, as Canadians are drawn in by the convience of online food shopping
  • Retail ecommerce saw sales climb to a record C$3.9 billion in May, according to Statistics Canada, whilst the nations biggest grocery chain, Loblaws has said their own ecommerce sales have increased 175% in the 3rd quarter of this year
  • A survey conducted by Agri-food Analytics Lab saw 15% increase in how many were shopping online for groceries as compared to before the pandemic, with half saying they will continue to do so
  • As more and more Canadians turn to online shopping, companies have taken note. C$12 billion is being committed by companies as they look to increase their infrastructure and delivery reach

Source : https://www.bloomberg.com/news/newsletters/2020-11-13/supply-chains-latest-canada-s-online-shoppers-are-here-to-stay

 

 

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Google adverts under fire as small businesses say they cannot compete 10 Nov

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  • Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts
  • Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is a valuable position to market from
  • This comes as Google, along with Facebook and Amazon, find themselves dealing with the U.S. government looking into if they control too large a section of the market, with the Justice Department looking into anti-competitive behaviour

Source : https://www.msn.com/en-us/money/companies/small-businesses-say-they-cant-afford-to-compete-on-google/ar-BB1aCQ3H

https://www.theglobeandmail.com/business/international-business/article-google-ad-costs-irk-small-business-owners/

 

 

 

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