Harness your Tik Tok content to inspire your audience
It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience. A study by MRC Data and Flamingo, which was commissioned…
Payments Canada sees record growth in electronic payments 18 Nov
In a report by Payment Canada, looking at spending habits of Canadians in 2019/2020, contactless, ecommerce and in-app purchases have risen drastically Analysing the 22 billion transactions made in 2019, which totalled C$9.9 trillion, it saw a drastic rise…
UPS opens new delivery hub as it readies for Christmas ecommerce surge 16 Nov
UPS Canada has opened their largest sorting and delivery facility in the country as it looks to prepare for a surge of ecommerce deliveries The 850,000 square foot centre in Caledon, Ontario, is part of a C$500 million Canada…
Canadian shopping boom set to carry on as ecommerce sees record sales 13 Nov
Canada is turning to online sales for groceries and the rapid growth is expected to carry on past the pandemic, as Canadians are drawn in by the convience of online food shopping Retail ecommerce saw sales climb to a…
Ecommerce continues to help steady retail regrowth following early year fall 11 Nov
Retail sales continue to steadily grow in Canada, thanks in part to the huge success of ecommerce, with new statistics from August showing another rise Growing 0.4%, to C$53.2 billion, retail saw goods such as building materials, gardening equipment…
Google adverts under fire as small businesses say they cannot compete 10 Nov
Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts Smaller businesses are saying prominence is being given to larger companies as they…
It’s a Social thing concept of social commerce evolving as it grows
Lisa Montenegro partner with DMX Marketing was recently interviewed by the Canadian Retail Council. Read More – https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce/index.php#/32 https://www.nxtbook.com/nxtbooks/rcc/canadianretailer_retailcommerce/index.php#/34
A day after Facebook took a major hit on the markets, Twitter has seen its share value
A day after Facebook took a major hit on the markets, Twitter has seen its share value fall by more than 20 per cent. For more on why, we spoke with Lisa Montenegro, a digital marketing expert based in…
CTV News Channel: ‘Not a surprise’ – Expert Opinion by Lisa Monenegro
Watch Video – https://www.ctvnews.ca/video?clipId=1448373&playlistId=1.4028878&binId=1.810401&playlistPageNum=1&binPageNum=1
Canada’s social media outreach to asylum seekers may not be as ‘aggressive’ as it seems
Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media. The…
Social Media: Measuring The ROI
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not…
Facebook accused of using ‘sentiment analysis’ to target kids feeling ‘stressed’ or ‘anxious’
Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing…
When Canadian companies unwittingly advertise on Breitbart
Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly…
This week in small business: Become a master of DIY market research
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion.…
Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?
If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should…
LinkedIn Changes That You Need To Know About This Year
Our customers are always asking us what is new in terms of social media. In my opinion, LinkedIn is currently the most important social media site to keep up with for business. The sheer power of optimizing a LinkedIn profile…