Sleep Factory

sleep-factory-logo

Challenges

The Sleep Factory was looking for a full service Digital Marketing plan to increase eCommerce sales and foot traffic to their retail locations. This solution would involve new Website, Social Media, SEO and Google Advertising.

Implementing Solutions

  • New eCommerce website on WordPress platform – see here
    https://www.sleepfactory.com/
  • SEO – Geo-Targeted rankings in all Cities of Franchise locations.
  • Google Adwords Black Friday Campaign
    • 2,263,407 impressions
    • 27,793 Clicks
    • 1003 Conversions
    • 3.68% Conversion Rate
  • Full Service Social Media Community Management
    • Facebook Daily posts
    • Facebook Ad Campaign
      • sleepfactory-ad
    • Twitter 3x’s daily posts and increase targeted Followers
    • Organic Growth for period of 3 months 1.06K Followers
      • sleepfactory-ad1
  • Instagram, daily posts and increase targeted Followers
    • The Sleep Factory Instagram account grew to a very popular 2487 Followers, with 1.03K likes to posts in a 2month period
      • sleepfactory-ad2
  • Google display Ad
    • sleep-factory-google-ad-example

Result

The Numbers Above Speak for Themselves!

Social Media – David Moses

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Challenges

This project required our Team to think a little bit outside the Box! As the number 1 distributor for one of the largest Direct Sales Companies today, David Moses is a Speaker and Trainer, but most of all he is a Mentor to the entire Direct Sales Team of the Company! David already had a very large following on his personal profile on Facebook. The challenge was to engage this personal audience to a business page, and expand the audience beyond the 5000 personal friend limit!

Implementing Solutions

David Moses was already very comfortable with posting his own content. This project was about the Creation of new Facebook Business page, Sponsored Stories and Contests to grow likes. Ads and contests were targeted to very specific audience of persons who were already interested in Direct Sales, MLM, Personal development and Health and Wellness.

Result

A time limited Facebook Campaign that in a very short period of time grew this page to over 30,000 very active Likes! It is typical on this page to see a post getting a reach of 3000+, with multiple shares, Likes and Comments.

David Moses

david-moses-logo

Challenges

This project required our Team to think a little bit outside the Box! As the number 1 distributor for one of the largest Direct Sales Companies today, David Moses is a Speaker and Trainer, but most of all he is a Mentor to the entire Direct Sales Team of the Company! This means that he needs to portray two images on his website, one to attract new distributors, but the other, more importantly, to provide training and resources to his team. This involves a lot of video and live streaming.

Implementing Solutions

A website design that focused on direct calls to action like meet David, meet David’s Team and David Live, (the ability to catch a live stream video presentation) The focus is on sign-up and training! With FaceBook being the number one method of this client to market to his audience, the Facebook page was embedded right on his site.

Result

A website that functions as a training resource and sales funnel for new clients.